The new avatar of Twitter, which will be rolled out across the world in a few weeks, makes it simpler to see information about the authors of Twitter posts, conversations among Twitter users, and the photos and videos that posts link to.
As the new design tempts the user to spend more time on the site, Twitter effectively becomes a attractive advertising vehicle, an international news agency noted.
The new look divides the Twitter page into two panes - one will feature the tweets while the second will contain the images contained within the text.
The change may seem simple but will take a lot of frustration out of the Twitter experience.
Here is how - the new design does not require the user to go to a new page when he/she wants to learn more about an author. It makes it easier to follow a conversation between two Twitter users. Thirdly, if an author posts a link to a photo, then the reader does not have to go to a new site to view it.
"It's going to increase the value that people are getting out of Twitter, so in less time you can get more information and value," Evan Williams, Twitter's co-founder and chief executive, said in an interview, expressing surprise as to how 160 million people used Twitter despite how difficult its website is to navigate.