India First, a new campaign, will be launched from Sep 17 to take forward the party's mission of opposition to the autonomy given to Kashmir.
According to DNA, the campaign will also serve to create awareness on complex issues like militancy in the valley.
The president of the Bharatiya Janata Yuva Morcha (BJYM), Anurag Thakur said, "We are demanding that PoK and the northern territory should remain a part of India."
"We will mobilize public support to take the matter to its logical end. If required, we will take lakhs of people to Kashmir to echo our demand," added Thakur.