Hero Honda's new Super Splendor at Rs 45,950

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Hero Honda
New DElhi, Sep 3: Hero Honda launched a new variant of its one of the best-sellers, Super Splendor, priced at Rs 45,950 (ex-showroom, Delhi).

"Our expectation is to grow our own sales by about 15-20 percent in the 125cc segment," Hero Honda Motors Senior Vice-President (Marketing and Sales) Anil Dua said.

"With consecutive months of four lakh-plus sales since the month of May, our sales are moving at all-time high levels. We are looking to build on this momentum with a slew of new launches leading up to the festive season," Dua said.

The National Capital-based company reported a jump of 2.28 percent in its sales at 4,24,617 units in Aug 2010. It had sold 4,15,137 units in the Aug, 2009. "We will have three models in the 125cc segment, which includes Super Splendor, Glomour and Glamour PGM-FI," he said.

Hero Honda had launched the Splendor brand in 1994 and Super Splendor in 2005 in the 125cc segment with "Quantum Core" engine and enhanced features to give better fuel economy.

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