Sony launches new touch-screen ebook readers

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Sony ebook readers
New York, Sep 2: The Japanese consumer electronics giant, Sony, launched three new ebook readers in United States to combete with Apple"s iPad and Amazon"s Kindle.

On Wednesday, Sep 1, Sony announced the launch of three new ebook readers, the Pocket Edition, Touch Edition and Daily Edition, which have features like improved eInk screens with clearer displays, slimmer designs and touch-screen controls.

During the launch, Sony"s president of digital reading unit, Steve Haber, told that consumers wanted a touch-screen product, and were willing to pay extra for it. He also revealed Sony's plans to launch a Kindle-style application for iPhones and Android-based smartphones, which would allow users to download and read Sony"s ebooks on their mobile device.

The new Pocket Edition ebook reader has a 5-inch screen with eInk Pearl display technology and it will cost $180. The Touch Edition has 6-inch touch screen, improved display and memory card expansion slots. Users can buy the new Touch Edition ebook reader at $230.

The Daily Edition allows the readers to download books directly to the device via Wi-Fi and the AT&T 3G phone network. Sony claimed that Daily Edition will provide more battery life and more storage. It has a slimmer and neater design and will cost around $300.

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