US promotes high quality food products in Delhi, Mumbai

New Delhi, Aug.19 (ANI): US Deputy Chief of Mission Donald Lu inaugurated a promotion showcasing a wide range of high-quality U.S. foods and beverages today at Godrej Nature's Basket in New Delhi.

Speaking to guests and store customers at the event, Lu said: "We're proud of the high quality of American food products, and we're happy to be able to bring more of America's delicious, healthy food options to Indian consumers."

The promotion is being held in collaboration with Godrej Nature's Basket chain of stores in New Delhi and Mumbai.

Leading American food industry groups such as the California Prune Board, the Washington Apple Commission, the California Table Grape Commission, the California Tree Fruit Agreement (representing California peaches, plums and nectarines), the Southern United States Trade Association, as well as several individual U.S. brands are represented in the promotion.

The U.S. Embassy's Minister Counselor for Agricultural Affairs, Holly Higgins, said there is a great demand in India for high quality food products and the Indian consumer is showing increasing interest in products from the United States.

The festival in New Delhi will continue at Godrej Nature's Basket in Defence Colony until September 5, 2010, a US Embassy media release said. (ANI)