The study conducted by the media regulator Ofcom in Britain found that an average Briton spends 45 percent of their waking hours using some sort of technology. The research is aimed to track exactly how long consumers spend on various media. Listening to the radio, viewing television, surfing the web or communicating using other gadgets at work and at home all contribute to the total.
Ofcom's annual Communications Market Report revealed that the rising use of smartphones such as iPhones, which allow their owners to access the internet while on the move, and social networking websites including Facebook were partly responsible for the high figure. But the traditional media TV remained the central part of the daily life.
The survey also revealed that Facebook was the most popular site for people on the move. People were also using several media at the same time, surfing the internet while watching television or listening to the radio as they write emails.