RIM is expected to announce the launch of the slider 9800 handset at a joint BlackBerry-AT&T Inc event in New York on Tuesday, Aug 3.
"The earlier they are going to say it is going to be available on the shelves the better. They don't want to miss one of the key seasons," said Avian Securities analyst Matt Thornton.
Ehud Gelblum analyst Morgan Stanley said, "we expect the new RIM slider to receive 'hero' treatment from AT&T, and for the carrier to promote the product aggressively."
The handset is likely to be launched in Canada and Western Europe later in 2010, in time for the holiday season.