London, July 04 (ANI): A jelly made from the hair of late Princess Diana has gone on sale for 5 pounds in the UK.
The jam uses a 'speck' of her hair purchased from a US dealer on eBay.
Makers Bompas and Parr developed the preserve for a surrealist exhibition at London's Barbican, where it sold out within days in the shop for 5 pounds a pot.
The jam could soon hit supermarket shelves after top retailers showed an interest in stocking it.
However, Joan Berry, a member of the Diana Circle who honours the Princess's memory, wondered why anyone would buy such a sick product, reports The Daily Express.
She said: "These guys are obviously just trying to make money out of Diana's name. It's ridiculous. What would William and Harry think?"
Sam Bompas, who founded the quirky catering company with school friend Henry Parr three years ago, said: "It started out as jam as art, taking something very mundane and turning it into something fun which tastes good.
"The milk jam takes a speck of Princess Diana's hair and infuses it in gin before it is turned into jam with milk and sugar. We got the hair off eBay. There's a chap in the States who buys up celebrity hair, then cuts it up into small pieces and sells it on. At the moment we are only selling it through the Barbican but I am speaking to a couple of really big retailers.
"The idea behind it was to give people a little bit more than the pot of jam they normally have at the breakfast table. We chose Princess Diana because she has a real resonance. She's one of those interesting, vivacious figures in contemporary culture like Kennedy. She's also very universal. Some people might view it as a bit sick but that's the point of it, in a way.
"Hopefully it's provocative enough for people to ask themselves what they are actually putting in their mouths," Bompas added. (ANI)