The two major comics publishers Amar Chitra Katha and Raj Comics had launched M-comics. Most of the other companies also planned to use the new technologies to attract the youth, who turned to the internet and other media for entertainment.
Amar Chitra Katha publishers launched M-comics in India on Jan 2010.
"After attaining unmatched reach in all corners of India, we could not stay away from launching M-comics as that"s the future," said Rushabh Sanghvi, marketing head of Amar Chitra Katha.
"The world is turning high tech and so are we. If we want to reach everybody, we have to be everywhere. We are already leading in print. And we now are in the process of launching M-comics also," said Gulshan Rai, managing director of Diamond Comics.
Service providers like Airtel, Vodafone, Tata Docomo, Idea and BSNL have developed m-comics platforms, some using Java based applications which have to be first downloaded to the mobile before the comics can be viewed. Others are using multi media messaging and Wireless Application Protocol (WAP) subscriptions to deliver the comic strips.
The customers are charged Rs 10 to 25 per week for 10 or more for the comic strips, depending on the service provider.