Google Inc plans to make these changes after the Chinese government's statement that the company could no longer automatically redirect users to the unfiltered Hong Kong site.
“It"s clear from conversations we have had with Chinese government officials that they find the redirect unacceptable. Without an ICP license, we can"t operate a commercial website like Google.cn, so Google would effectively go dark in China," said Google in a blog posting.
Google created a 'landing site' that offers Chinese users the option of going to the Hong Kong site, in addition to a few services such as translation, that are provided in China.
The company resubmitted an application to the Chinese government for the Internet Content Provider license based on this approach.
The new approach allows Google to 'stay true' to a commitment not to self-censor search results in China while adhering to local law.