The song is part of an awareness and advocacy campaign developed by the United Nations System in South Africa on the eight Millennium Development Goals (MDGs). It is a set of 8 internationally-agreed goals designed to reduce poverty, hunger, disease, and maternal and child deaths by 2015.
MDGs are an eight-point road map with targets and deadlines for improving the lives of the world"s poorest people, Xinhua news agency reports.
The eight African artistes involved in the song are Yvonne Chaka Chaka (South Africa), Angelique Kidjo (Benin), Oliver Mtukudzi (Zimbabwe), Eric Wainaina (Kenya) and Baaba Maal (Senegal).
They are accompanied in the chorus by Soweto Gospel Choir (South Africa) and two famous South African jazz musicians, Hugh Masekela and Jimmy Dludlu.
The music video of the song, produced by world-renowned music producer Arthur Baker, is being screened at all the Fan Parks and Public Viewing areas for the World Cup