Melbourne, June 14 (ANI): After a hard day's work, the best way to relax in Las Vegas is to jump into one of the adult and topless pools that are coming up in the city.
The Rehab at the Hard Rock Hotel and Casino offers people the chance to party from morning till night on the weekend, tossing back beer or fruity drinks in plastic cups.
The party scene sees people smooching on daybeds, trolling for hook-ups or merely just gaping at the revelry around them.
"I've never seen anything like this, ever," ABC News quoted Detroit-area financial adviser Jeremy Bachusz, 30, watching from the sidelines with pals on a Vegas getaway, as saying.
"It's not going to happen anywhere else," he stated.
Sin City, the adult fantasyland where almost anything goes, is taking pool parties to a new level, by using the same strategies that have made its nightclubs tabloid-headline hotspots.
Resorts and club owners are focusing on what they call "daylife", and it is not only about swimming.
Adult pools and pool parties are making a splash with reserved cabanas renting for hundreds or thousands daily, pricey bottle service and scantily clad servers awaiting beyond the velvet (or hemp) ropes at the entrance.
Just like other Vegas nightspots, adult pools charge admission and often use celebrity "hosts" as bait.
Started four years ago to coax locals to leave work early to blow off steam and money on Fridays, the bash now is a Vegas institution.
Deejays spin at most Vegas adult pools, including TAO Beach at The Venetian and WET REPUBLIC at the MGM Grand resort, which are happening spots in the spring, summer and early-fall pool season.
At the AZURE pool at The Palazzo, guests and outsiders can get massages or nibble on Wolfgang Puck's 35 dollars lobster salad served by young ladies in white bikinis.
At the Fortuna pool in the just-expanded Garden of the Gods at Caesars Palace, gamers play at swim-up blackjack tables.
Topless venues are far less titillating than most imagine. Women aren't required to doff tops, and many choose not to.
Behaviour often is more refined than at big party pools, but what goes on behind closed curtains of pricey cabanas with daybeds at Vegas adult pools is a different story.
The monster party is Rehab, which has been described as "spring break on steroids", even though bare breasts are taboo.
Now in its seventh season, it started for locals who worked in casinos and elsewhere to let loose on their day off, says Vegas Hard Rock chief marketing officer Phil Shalala, 37.
"Now we might get 4,000 on an average day. Last year, in one of the worst years for this economy, Rehab (revenue) was up 20 percent," he revealed.
This season, it's up 19.6 percent over last year, he says.
Admission typically runs 50 dollars for non-local men, 20 dollars for women who don't live in Vegas. Locals get discounts or get in free.
Shalala credits Rehab with turning on the spigot for Vegas adult pool parties.
"The trend is a positive one for this town," he added. (ANI)