The Twitter buzz of CNN.COM counted more than 300,000 football-related tweets during the first game. Trendrr also augmented the tweets with up to 150,000 tweets per hour during the game. Mark Ghuneim, the agency behind Trendrr, said that he expects the World Cup to be record breaking, to be the largest conversation in social media.
Twitter, which had some availability issues earlier last week, lead to a complete outrage of about 90 minutes on Wednesday, Jun 9 and more failed clicks popping up on Thursday, Jun 10. Some sources which have enquired about the targets of the company, said that the company is not sure about how much of this can be attributed to the World Cup traffic.
Mean while, Twitter had published a blog post about their performance issues detialing how the site has been struggling with the swelled traffic in combination with some infrastructure changes gone wrong. The post also warned that the World Cup might cause some more outrages:
“As more people turn to Twitter to see what"s happening in the world (or in the World Cup), you may still see the whale when there are unprecedented spikes in traffic. For instance, during the World Cup tournament –and particularly during big, closely-watched matches (such as tomorrow"s match between England and the USA)– we anticipate a significant surge in activity on Twitter. While we are making every effort to prepare for that surge, the whale may surface," said the post.
Some Twitter visualisations of the World Cup which have been popping up online, always attract the online users. Especially beautiful is the one done by the Guardian, which allows users to replay past matches and see how different keywords and tags became popular as goals were scored and chances were missed.