Kishore Khimawat, a diamond merchant by profession, has so far planted over 1.75 lakh neem plants on his own in the district.
The green cover along many roads in the region reflects the dedication and hard work of his to provide this place green cover.
His environmentally friendly efforts are not only limited to road sides, but hospitals, schools and institute premises also got green cover due to the efforts of Khimawat, who hails from Khimel village, about 60 kms from here, and is now settled in Mumbai.
"Over 1.75 lakh saplings on several road sides, in a total area of 290 kms, have been planted in the district so far with cent per cent survival rate," Khimawat said.
The 58-year-old diamond businessman has draw inspiration from mass plantations in the desert of Israel.
"I have observed the success of mass-plantation in the desert of Israel and want to replicate the same plan over here. In Israel, large plantations caused heavy rainfall in desert areas.
"The objective of the plantation is to build an environment-friendly and healthy Rajasthan by raising oxygen levels and maintaining the eco-balance. This will go hand in hand with development," he said.
Khimawat has his own complete set up for plantation and maintenance works.He started the initiative in 2003 and set up his own nursery to prepare neem saplings for the massive plantation in 2005.