London, June 4(ANI): A new survey has estimated that every World Cup goal scored by England after the group stages could be worth 126 million pounds to British shops.
According to the Centre for Retail Research survey, which was carried out on behalf of shopping comparison website Kelkoo.co.uk, UK retail sales are projected to rise by 987 million pounds if England survives the second round of the competition, while a quarterfinal participation would increase sales by an additional 332 million pounds.
It also found that if the team reaches the final, total retail sales would increase by 692 million pounds.
"As a result of its mass appeal and viewership figures, the World Cup has natural implications for consumer spending and retail businesses. The last final was viewed by 715 million people worldwide and it is estimated that the 2006 World Cup increased UK retail sales by 1.25 billion pounds," Sky News quoted Bruce Fair, Kelkoo UK Managing Director, as saying.
"In addition, experts argue that success in the World Cup affects more than a country's retail and leisure sales; it can also increase the country's rate of economic growth, have a positive impact on consumer confidence, and ultimately winning the World Cup could result in 0.7 percent GDP growth," he added.
The survey further found that most spending during the World Cup period will be on groceries, with shoppers set to spend 250 million pounds on drinks and 209 million pounds on food by the end of round two, together accounting for 46.5 percent of all retail spending. (ANI)