London, May 26 (ANI): Children as young as six are getting suntans to look like stars such as Katie Price a.k.a Jordan and Cheryl Cole.
A study of 1,000 six to 16-year-olds found almost two thirds of kids want bronzed skin - and four in ten sunbathe "as often as possible".
During the study, over half said it was 'more fashionable' to be tanned than pale. 60 percent felt better when they had a tan and 41 percent felt 'thinner'.
The study also showed that one fifth sunbathed without suntan lotion to 'get brown quicker'.
According to the research, a further 17 per cent used body lotions and oils instead of sun cream.
"Kids are damaging their future health," the Sun quoted a spokesman for Superdrug, behind the survey, as saying. (ANI)