The search engine giant unveiled new and ambitious initiative- Google TV - here on Thursday, May 21
in the presence of tech tycoons such as microchip maker Intel Corp and TV maker Sony Corp chief executives.
Announcing that they have joined hands with Google on the project, Intel and Sony said that the TV sets would hit the markets this Christmas.
With a simple yet comprehensive tag line 'TV meets Web. Weeb Meets TV', Google TV comes with a on-screen search box, similar to Google's website.
The Google TV will access Google's search engine to look through live programmes, DVR recordings and the web. It then provides a short list of results enabling the users to view what they want with the push of a button.
Apart from Sony manufacturing the devices, which will be marketed as Sony Internet TVs, Logitech International will be building a Google TV appliance that can work with current high-definition TVs.
Video has always been the preferred form of medium for audiences across the globe.
Television, therefore, becomes a field of great potential for growth for the internet giant, Google.
However, the success of Google TV will depend on the consumers' openness to the idea of marriage between web and television viewing.