Washington, May 7 (ANI): It has emerged that more and more companies and organisations are opting to use pictures of naked celebrities in order to sell their products or to promote a cause.
But these days, every celebrity seems to strip down for a sponsorship deals, "charitable" work or simply to prove they are all natural.
Model Helena Christensen is the latest star to do it, stripping down to promote sneakers as part of her European Reebok campaign.
Other stars who've stripped in recent months include Joanna Krupa and Eva Mendes for animal rights, and Kim Kardashian in Harper's Bazaar to celebrate women's curves.
Some companies, like Dove, have even taken to hiring "real women" to strip down to promote their products.
"American consumers and audiences have become completely desensitised with the help of the media," Fox News quoted pop culture/entertainment guru Kimberly Lansing as saying.
"From the 'Melrose Place' billboard campaign to PETA's no fur ads to the latest Helena Christensen Reebok ad, companies feel like they can't reach consumers unless sex is involved.
"Yes, the saying is true: sex sells, but who walks around naked in their running shoes? Ok, maybe the random freak on Chat Roulette.
"When celebrities of all ages and walks are participating, it's scary to think what the future of entertainment, advertising, and pop culture in general will look like in 20 years," she stated.
PETA's Senior VP Dan Mathews also defended the organization's use of naked (and gorgeous) ladies in their campaigns.
"Nothing attracts attention like nudity. It's especially helpful when trying to get the attention of people who turn away from animal issues because they don't want to hear about blood, guts, and suffering," Mathews said.
"Our biggest campaign involves promoting veganism and fighting the obesity epidemic, and it's more effective to showcase a fit vegan body when the person isn't wearing much.
"There's a lot of competition for consumers' attention, so as a charity, we have to be creative and provocative in order to stay as visible as the cruel industries that we fight," he said.
But according to Jenn Hoffman, a Los Angeles-based media expert, stars stripping off to support mega-million dollar companies actually isn't all that mainstream.
"Celebrity nudity isn't as prevalent as we think. In fact, most stars are not willing to get naked for any price fearing it looks too desperate. Some celebrities will appear nude because it's part of their 'brand'," Hoffman said.
"For example, Helena Christensen is a model who made a career primarily from showcasing her body. I think the ad effectively markets the product. I can't imagine a better way to sell a body-toning shoe than by implying you can attain Helena Christensen's perfect body by wearing it.
"Kim Kardashian became famous from a sex tape, so her decision to appear nude isn't too surprising either. In fact, Kardashian getting naked is almost a total bore at this point marketing-wise ..
"As a society we have always been attracted to physical perfection but that will never be the only way to sell a product.
A clever, smart or funny ad can be just as effective as flesh. It just depends on what you are selling," Hoffman added. (ANI)