London, Apr 29 (ANI): Marks and Spencer and other retailers have been criticized for promoting pants that are anti-cellulite.
The knickers, said to contain embedded ingredients such as aloe vera and caffeine, promise to help women look trimmer - without the need to take any extra exercise.
The 29.50-pound M and S knickers, described as 'Waist and Thigh Cincher', claim to be independently proven to reduce visible signs of cellulite, reports The Telegraph.
However, according to consumer watchdog Which?, women might be being misled into buying the expensive garment.
A spokesman for the M and S pointed out that the label merely said "proven to reduce the visible signs of cellulite" rather than diminishing the cellulite itself."
She added: "This garment is clearly labelled and we refute claims that it could be misleading. It contains ingredients widely used in creams to reduce visible signs of cellulite and the fabric has been independently tested." (ANI)