Mumbai, Apr 28: In a bid to break the financial barriers that are stopping the people from enjoying telecom, Vodafone has launched an ultra low-cost mobile phone priced at just Rs 700 ($15).
The Vodaphone 150, which is probably the world's cheapest mobile phone, has entered India. India is not only one of the world's fastest growing telecom market but also has a vast majority of people with low affordability capacities.
This is the first phone to be lauched below the 1,000 mark.
People, who could not afford handsets of makers such as Nokia and Sony Ericsson, turned to Chinese models and second hand sets.
Chinese mobiles came without a warranty and had safety and security hazards. While some of them used to explode while being used, the government was not happy with the fact that these mobile sets could not be traced as it had no unique identity code numbers.
The Vodafone 150 model will also come as a boon to those who are tired of using second hand phones.
The phone not only supports voice calls and SMS but also let the users use mobile payment services. The company decided to support payment services as it found that over 11 million Vodafone customers use mobile banking services.
The company will soon be launching Vodafone 250, which will come with a larger color screen and FM Radio. The phone will be priced Rs 900 ($20).
All of the low-end models available right now in the Indian market are all priced above Rs 1000.