"The public expects us to act firmly and swiftly if we see any social misbehaviour by women, and men, who defy our Islamic values. In some areas of north Tehran we can see many suntanned women and young girls who look like walking mannequins," Brig Hossien Sajedinia, Tehran's police chief is quoted as saying in The Telegraph.
"We are not going to tolerate this situation and will first warn those found in this manner and then arrest and imprison them," he added.
A prominent and senior cleric Ayatollah Kazem Sedighi had on Apr 16 told worshipers during Friday prayers that inappropriately and immodestly dressed women tempted young men to go ashtray leading to extramarital affairs.
He held women and extramarital sex responsible for the increasing number of earthquakes experienced by the country.
This statement inspired a Purdue University student to launch a massive world-wide campaign to put the cleric's theory to test.
Through the help of online social media such as Facebook and Twitter, the student urged all the women to wear their most revealing outfit on Monday, Apr 26 to prove the cleric wrong. The unprecedented campaign saw a huge response.