Speaking on the change of name, UIDAI chairperson Nandan Nilekani said that the renaming of the project was done because common people were finding it difficult to name the authority's project correctly.
"UID itself is very confusing. Some people call it DUI, some call it IUD. It was difficult to explain the acronym. We wanted a name that could effectively communicate its potential and promise to residents.
"We wanted a name with national appeal, was easy to remember and speak and applied to different languages," Nilekani said at a seminar organised by the authority on Monday.
The new name along with its logo, which has a yellow sun with a fingerprint embedded in its centre, were unveiled at a function in New Delhi on Monday, Apr 26.
The UDIA is a project under Planning Commission of India to issue 16-digit identification (ID) numbers to all residents.
Nilekani said that advisory has been appointed to promote Aadhaar.
“We have appointed an advisory board to create a campaign for the brand. However, the communication strategy will be decided in the next few months.