London, April 24 (ANI): A saucy lingerie ad has been banned from being aired on American television, as the model was showing too much flesh.
Network execs decided the commercial was too hot for TV saying its busty model, Ashley Graham, revealed too much cleavage.
Plus-size lingerie firm Lane Bryant had planned to air the advert this week during ratings hit Dancing with the Stars, but ABC network chiefs refused to screen it.
The move has prompted accusations of prejudice against full-figured models.
"The cleavage of the plus-size model, they said, was excessive, and we don't think that's the case," the Sun quoted a source at Lane Bryant as saying.
"It certainly appears to be discrimination against full-sized women," the source said.
The 25-second ad shows curvy Graham striking a series of sexy poses in Lane Bryant underwear.
"Mom always said beauty is skin deep. Somehow, I don't think this is what Mom had in mind," a voiceover said.
Lane Bryant said the Fox network also originally refused to show the ad during American Idol, insisting on re-edits that flashed less flesh, but finally agreed to feature it during the final ten minutes of the show.
"We knew the ads were sexy, but they are not salacious," a Lane Bryant spokesman said.
"Our new commercials represent the sensuality of the curvy woman who has more to show the world than the typical waif-like lingerie model.
"What we didn't know was that the networks, which regularly run Victoria's Secret and Playtex advertising on the very shows from which we're restricted, would object to a different view of beauty," he stated.
A Fox spokesman insisted: "We didn't treat them any differently than Victoria's Secret."
ABC declined to comment. (ANI)