Auckland, Apr 24(ANI): New Zealand Cricket Chief Executive Justin Vaughan predicts the Twenty20 series between Black Caps and Sri Lanka in Florida would not be a profit making series, but would have the potential of long-term gains.
"The series will run at a loss. The US is a market that needs to grow to love and appreciate cricket before you can start really trying to run profitable events," The New Zealand Herald quoted Vaughan, as saying.
"In the long term it could be a really good deal for us," he added.
Vaughan said there is a substantial expatriate community from the Asian and Caribbean nations in the region, which the NZC is hoping to tap into with USA Cricket (USAC).
"We certainly spent quite a reasonable chunk of time and effort shaping our proposal in terms of outlining to USAC how we believed the partnership could be mutually beneficial," Vaughan said.
"We view it as a much longer term strategic move and really believe if the US can get the game better developed and followed it can be a real benefit to us," he added.
The matches will be played at the Central Broward County Regional Park Cricket Stadium between May 20 and May 23. (ANI)