Eric Adams, a state senator from Brooklyn, launched 'Stop The Sag' billboard ad campaign slamming the growing trend of saggy pants.
Adams said, "Droopy pants with undies showing are unkempt and degrading."
He further said in an online video, "You can raise your level of respect if you raise your pants."
In 2008, President Barack Obama, as a candidate, also came out against low-sitting trousers.
"Brothers should pull up their pants. You are walking by your mother, your grandmother, your underwear is showing. What's wrong with that? Come on. Some people might not want to see your underwear. I'm one of them," Obama said.
The origin of the low-slung fashion trend is said to be the US prison system where uniforms are generally issued a few sizes too large and belts are prohibited to avoid them being used as a weapon or to aid suicide.