The new Bharatiya Janata Party (BJP) secretary and Pilibhit MP was addressing a public rally in Saharanpur when he took up the issue of cow slaughter.
"Cow slaughter is a legal and social crime. It's not for Hindus only. It should be banned because it's a question of the nation's pride.
"If somebody wants to harm your mother, what would you do? You would definitely come and fight for her. Why are we silent about this serious issue? I want people to wake up and save our mother," Varun Gandhi said.
His words were well-received by the crowd as the people gathered at the rally shouted back 'Jai Shri Ram' to Gandhi's statements.
Attacking the Uttar Pradesh government over the Bareilley communal violence, Gandhi alleged that it was a conspiracy to allow a Muslim rally during the Hindu festival of colours, Holi.
He also lashed out at Mayawati for accepting the garlands of currency notes worth 'crores of rupees'. Calling her 'Malawati', the BJP leader said that the crores put into garlands could have been used for the welfare of the farmers.
Varun Gandhi is best known for his 'hate speech' ahead of the Lok Sabha Polls in 2009. The son of the late Sanjay Gandhi had vowed to cut off the heads of Muslims in India inviting the ire of the country and action from Election Commission of India.