London, Mar 30 (ANI): British men prefer to spend money on moisturizer rather than booze, a study has found.
According to the survey, almost half of blokes would give up nights out drinking in favour of face creams, aftershave or a good razor, reports The Daily Star.
And a quarter spend as much on their looks as their girlfriends, according to a survey by Gillette.
Mike Shallcross, deputy editor of Men's Health Magazine, said: "The findings are just further proof that British blokes have moved on from the old lager lout stereotype."
As per the study, men in the UK are now spending 920million pounds a year on grooming products. (ANI)