“In 2010, we aim to achieve double digit growth. In absolute numbers we want to achieve sales of over 4,000 units," BMW India President Peter Kronschnabl said.
“The Chennai plant has a capacity of 3,000 units per annum. We will also invest more on our plant but the final figure is yet to be fixed. We will soon make some announcement in this regard," he added.
BMW has already sold 709 units in India during Jan and Feb 2010, accounting for a growth of 38 per cent when compared the same period in 2009.
In 2009, BMW dethroned Mercedes as the number one luxury carmaker in the India. BMW sold 3,619 units beating Mercedes' 3,247 units.
“We will further invest in the country and also increase our manpower here. We will increase the head count at our Chennai plant by 30 per cent this year from 160 people currently," Mr. Kronschnabl said.
BMW will be recruiting new personnel for assembling the SUV X1. Priced at around Rs 25 lakh, the SUV is slated to be launched later in 2010.
By Jul 2010, the company also plans to start assembling the new 5 Series at the plant.