The auction will be held at New York law firm Windels Marx Lane & Mittendorf LLP and the bidding is expected to start at 1 million dollars.
The domain name was registered by Gary Kremen, founder of dating website Match.com and chief executive of Grant Media, in 1994. In 2006, DOM Partners LLC combined forces with Escom LLC and purchased the domain name at a reported price of 14 million dollars.
According to a book the Sex.com Chronicles (2008), at one particular point in time the website was making as much as 15,000 dollars per day.
Internet entrepreneurs across the world wait for such an opportunity so that they can also get their hands on simple and most profitable domain names.
In 2008, the auction for www.pizza.com attracted bids above 2.5 million dollars.