David Cameron's body language voted more attractive than Gordon Brown's

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London, March 7 (ANI): British Prime Minister Gordon Brown appeared to have lost the battle to Leader of the Opposition David Cameron in a study examining their body languages.

Voters participating in the research found Cameron's body language more attractive than that of Brown, and with stronger leadership qualities.

Lead researcher Robin Kramer, Bangor University, and team transformed the leaders' characters into moving stick man images, defined by lines representing their limbs and torso, the Telegraph reported.

Boffins then showed their video address at the Dispatch Box in the House of Commons to the members of the public, asking them to assess the qualities of the two speakers.

The study found Cameron's stick figure took the lead when compared to Prime Minister's stick man that came across as more anxious and more depressed, and was perceived to be the more aggressive of the two.

Kramer said: "The response that we got showed that people generally found Cameron's movement to be more attractive and healthy. They associated his movements with that of someone quite active and young. His stick figure came across as more gesturey, more comfortable, and more relaxed than Brown's.

"Brown's figure was less smooth. He appeared a bit more uncomfortable and perhaps a bit more aggressive. He came across as more static and stocky, and people seemed to associate him with someone a bit older."

Kramer added: "The body language of the party leaders will be put to the ultimate test during the live television debates.

"And our research shows that looking and acting healthy and expressing that in your body language will be very important when it comes to people's perceptions."

The findings were due to be published in the Quarterly Journal of Experimental Psychology. (ANI)

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