BBC to broadcast football World Cup on smartphones

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London, Feb 18(ANI): With smartphone sales in UK predicted to skyrocket this year because of the FIFA World Cup, the British Broadcasting Corporation (BBC) has said it will launch new sports and news applications to satisfy mobile phone user and football fan demand.

Live Sport is one of a string of free video-on-demand applications, which the BBC plans to launch this year, starting with its news applications in April.

The decision means that football fans will be able to watch every England game live on their smartphone, as well as clips of every goal scored in this summer's tournament in South Africa.

"It's been 12 years since the launch of BBC Online, but as media converges and technology accelerates, licence fee payers are increasingly using sophisticated handheld devices to access information," The Telegraph quoted Erik Huggers, BBC's director of future technology, as saying.

"They tell us that they want to access the digital services that they have paid for at a time and place that suits them," he added.

He added the BBC is "catching up" with its audience and the new technology will offer "greater public value" to licence fee payers.

Initially, the apps will launch on Apple's iPhone and iPod devices, however, similar versions are planned for Blackberry and Android operating systems later in the year. (ANI)

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