Malaysian actress Kavita Sidhu set to launch own clothing line

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Kuala Lumpur, Jan 25 (ANI): Malaysian actress/model Kavita Sidhu is set to launch her own clothing line in March this year.

Sidhu, 38, recently sealed a deal with a top eco-friendly clothing manufacturer and exporter from India to produce her resort wear collection.

The former Miss Malaysia said the STYLO Fashion Grand Prix KL would be the launching platform for her debut collection comprising some 40 pieces, including jeans, swim wear and beach outfits.

The fashion event would take place at the end of March in conjunction with the Malaysian Formula One Grand Prix.

She said she is pleased to be working with Shahi Exports Pvt Ltd, which manufactures and exports ready-made garments for the international market.

"They work with top brands worldwide such as Gap, Guess and Abercrombie and Fitch. I have been looking for a good manufacturer that uses the latest creative technology and can design what I want," the Star Online quoted her as saying.

"Creative technology for fashion is the way to go. My idea is to come up with a modern collection using natural fibres," she said.

Sidhu revealed she decided to venture into fashion designing given her experience and also after encouragement from friends.

"I feel it is the right time to try something innovative. My clothing line will be locally inspired but trendy and international at the same time. The key is to make it affordable and of good quality," she stated.

When contacted in India, Shahi Exports director T. Subhash said they were excited to work with Sidhu's company, which was their first partnership with a Malaysian company.

"We do a mix basket of all, be it big or small companies. The design capability increases when you have a mix," Subhash said.

On their eco-friendly approach, Subhash said they were certified to manufacture organic products and followed strict regulations.

The Asian fashion market, he added, could not be ignored as it had vast potential given its affordability. (ANI)

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