London, January 14 (ANI): A new study has revealed that the weight of women's handbags has reduced in the last two years, courtesy new technology such as the iPhone and Blackberry.
A research by Debenhams has found that the weight of handbags has been reduced by more than 50 per cent in the last couple of years.
The study observed that average handbag weight has plummeted from about 3.5kg in 2006 and 2007 to 1.5kg last year," the Telegraph quoted Sue Tebbitts, Handbag Buyer at Debenhams, as saying.
"Two years ago, women were carrying around 7.3lbs - the equivalent of three and a half bags of sugar - everywhere they went.
"Finally the burden placed upon working women is falling - and it's all thanks to technology.
"As the weight of handbags peaked, we worked to increase the tensile strength of weight-bearing straps and stitching across our offer. This is a level of quality we will continue to offer for those women who are still carrying everything but the kitchen sink around," Tebbitts added.
However, the study found that make up, mirror, purses, tissues, perfumes, sanitary products, brushes, toothpaste, receipts, address books and headache pills still make up the greatest percentage of weight in women's handbags. (ANI)