Mr Kheterpal, who was earlier working with Reliance BIG Entertainment, will be leding the group's aggressive growth plans in the media and entertainment space.
The Hinduja Group plans to invest 250 crores in the Content Business over the next 2 to 3 years, the company said in a statement.
“The Indian entertainment industry is poised on the threshold of its next growth cycle after undergoing a consolidation phase over the last 18 months or so. Amidst these on-going dynamic changes in the business environment, I am very excited to be starting my next career move with the Hinduja Group, who has tremendous passion and aspiration to grow this business," Mr Kheterpal is quoted as saying.
In the coming days, IN Entertainment, which primarily focuses in the content development, TV and film production, through Serendipity Films, plans to acquire distribution rights of foreign films for India.
On 26th Feb 2010, IN Entertainment will be releasing Serendipity Film"s highly anticipated Teen Patti staring Amitabh Bachchan, R Madhavan and Sir Ben Kingsley and introducing Dhruv Ganesh, Shraddha Kapoor, Siddharth Kher and Vaibhav Talwar, the statement added.