London, Dec 29 (ANI): David Beckham has bagged the "fruitiest" moment of the year award for 2009.
The 34-year-old footie ace rocketed to the top of the poll after he featured in a revealing Armani undies ad, reports the Daily Star.
The study was conducted by malt loaf firm Soreen.
Beckham, who arrived in Italy yesterday to begin his latest loan stint at AC Milan, beat hot singer and X Factor judge Cheryl Cole to the title. (ANI)