Speaking to financial analysts on Tuesday, Nov 8, Bartz stated that the Woods scandal is 'better than Michael Jackson dying' in helping Yahoo make more money.
She said it was easier to sell ads against content like that of Tiger Woods' stories than morbid stories of deaths and funerals.
"It's kind of hard to put an ad up next to a funeral," she said.
Even though the Woods' scandal has not surpassed Michael Jackson's death and US president Barack Obama's inauguration, both the Internet majors Google and Yahoo have reported surge in traffic.
Yahoo says searches for Woods' name have gone up over 3,900 per cent over the last month. However, there are no specifics on the number of people searching for the golfer's news.
The scandal's positive effects on the online publications is not only restricted to big names as smaller publications have reported increase too.