Bajaj rides out scooters, banks on motorcycles

Posted By: Staff
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New Delhi, Dec 10: With the news of the Bajaj Auto's decision to stop producing its famous scooters, the country is hit by nostalgia of the days when the vehicles decked almost every household's facade.

The auto leader's decision which comes as a strategy to overtake Honda and grab the coveted number one spot has only left India humming the jingle of 'Hamara Bajaj' which promised that the scooters will be by the country's side today and tomorrow.

It was the days before liberalization when the customers had to wait for years to get their hands on one of the scooters. The vehicles were everything from the breadwinners' means of transportation to wedding gifts.

While the word Bajaj has become synonymous with the word scooter, the 'Hamara Bajaj' ad campaign became symbol of a resurgent India.

However, the company has identified this as the time to move on from scooters to motorcycles as it sees good profitability in brands like Pulsar and Discover 100cc motorcycles amid the increased demand for motocycles in worldwide market.

Besides, the company plans on phasing out brand 'Bajaj' from its three-wheelers and calling it just RE, which refers to rear engine, making the brand exclusive for motorcycles.

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