London, December 04 (ANI): Authorities in the UK have banned a beer with 18.2 percent alcoholic content, claiming it promotes binge drinking.
The Tokyo* beer, which was launched in the summer, has also been criticised for its marketing.
The label on the drink containing six units of alcohol per 330ml, states: "Everything in moderation, including moderation itself. What logically follows is that you must, from time, have excess. This beer is for those times."
The drinks watchdog the Portman Group has issued a retailer alert bulletin meant for shops to take out the beer from the market.
However, Aberdeen-based company called BrewDog, which makes the beer, is not worried, as the drink is primarily exported.
"They have to credit the consumer with some kind of intelligence, and for them to go off the rails and ban this because of what it says in a witty remark on the side just smacks of the nanny state," Sky News quoted the director, Martin Dickie, as saying.
Tokyo* beer is the strongest beer in the UK. (ANI)