Panjim, Nov 26 (ANI): Noted filmmaker and President of the Indian Documentary Producer's Association Jahnu Barua on Thursday expressed concern at the lack of awareness of poor marketing of short films.
Addressing a press conference on the sidelines of the 40th International Film Festival of India (IFFI) here Barua said: With the advent of technical ease there is a spurt in short film making, however, due to lack of awareness and outlets people are not getting to see most of the output."
"A lot of ground needs to be covered to propagate documentary film viewing in India," he added.
Barua disclosed that the association is emphasizing the concept of documentary as education to generate interest among youth.
"Many educational institutions are being contacted and are being provided technical support for promoting documentary film viewing," he said.
Commenting on the market for the documentaries, Barua, said:"A lot of activities are taking place in the avenues like Film Bazaar of IFFI. Hhe lamented the lack of interest by Indian buyers."
Association Vice -president Ramesh Tekwani expressed concern over Indian television channels not developing a viable system to commission documentaries.
Due to its fragmented nature it is increasingly difficult to measure the economic contribution of documentaries in the content market, he added. (ANI)