David Beckham, Ewan McGregor team up for Unicef's 'photo pledge' campaign

London, Nov 20 (ANI): Soccer star David Beckham, Ewan McGregor and Cat Deeley have teamed up for Unicef 'photo pledge' campaign in a bid to raise awareness on children's rights.

They have been asked to choose photographs from their visits to deprived countries for the 'photo pledge' campaign marking the 20th anniversary of United Nations Convention on the Rights of the Child.

Unicef has teamed up with the World Photography Organisation for the campaign and hope to encourage people around the world to pledge a photo and a written pledge portraying one of the five fundamental rights from the convention: The right to survival, education, health, protection from harm and to be heard.

Beckham has chosen a photograph from his visit to Sierra Leone, which shows him meeting a mother with a malnourished child at a feeding centre to illustrate his belief in the child's right to good health.

"Every child has the right to be healthy. We can't turn a blind eye to the tens of thousands of young children who die every day in the developing world, mostly from causes that are preventable," the Telegraph quoted Beckham as saying.

McGregor's chosen image featured youngsters at a childcare centre in Malawi.

He said: "They are flat out asleep having an afternoon nap in a centre that's been set up to provide them with a meal, toys and childcare and a time and place to be children.

"It looks basic. It is. But the centre is helping give these children their rights - care, support, education and more. I pledge my absolute support for children's rights. I hope you'll do the same".

Others who have chosen images include presenter Deeley, jazz act Jamie Cullum, actor James Nesbitt and Jemima Khan. (ANI)