Chennai, Nov 6: The market regulator, Securities and Exchange Board of India (SEBI) on Thursday, Nov 5, advised the stock exchanges to communicate with investors in local languages citing that by communicating in English the bourses are 'losing huge audience'.
"Help in growing the equity culture in the area in people's language. Most of our communication tends to be English. We need to get all of this communication done in the local languages without which we are losing huge audience," SEBI chairman C B Bhave said in Chennai inaugurating partnership between Madras Stock Exchange (MSE) and National Stock Exchange (NSE).
Advising the stock exchanges' to focus on investors' education and disseminating financial literacy in their respective regions, SEBI offered to help the stock exchanges in their efforts.
According to analysts the increased volatility in the Indian markets are due to the insignificant participation of countrymen as only two per cent of the of Indians invest in stock markets.
"We need to educate our investors and we need to tell them really what the risks are in the business. We should also educate them what risks they are protected against and what risks they take themselves," Bhave said, emphasising on the importance of communication to give birth to informed investors.
MSE and NSE have entered into a strategic partnership to facilitate members of the former to trade on both cash and derivatives segments on the NSE platform.