London, Oct 10: Save the Children, the world"s largest independent children"s charity, have launched their first campaign centred around the Hindu and Sikh festival of Diwali, which this year takes place on October 17th, as part of the 'Wish List" campaign.
Wish List features life saving gifts that have been specifically identified by Save the Children"s teams to meet the needs of the children and communities that they work with.
Diwali is known as the festival of lights and the Wish List campaign is asking Hindus & Sikhs to illuminate the lives of less fortunate children in India and other countries where Save the Children operate.
Having recognised the economic power of Asians in the UK, Save the Children are aiming to provide Hindus and Sikhs in the UK with a means of making donations online that reflect their cultural values and religious beliefs. For more information please visit
Emily Browning, from Save the Children said "'This is the first time we have launched a specific campaign for Diwali and we have really appreciated the expert help and support we have received from both Indoor Media and ARM. We are looking forward to seeing the impact this campaign will make on children's lives.'
Laurie Walton, Digital Account Manager at All Response Media remarked, "We're really happy with the support that Indoor Media have shown on the Wish List campaign, their commitment and guidance is sure to make this project a success. We are excited to be working with Indoor Media on a crucial component of the Wish List crusade."
Jay Rai, Commercial Director of Indoor Media, adds "India has seen a dramatic growth in economic prosperity in the last two decades, but films like Slumdog Millionaire expose a side to India that sits uncomfortably next to India"s economic boom.
"Charities like Save the Children are working actively to help the millions of children struggling to survive. We are honoured to be associated with Save the Children, and have asked all of our Indian publishers to donate additional advertising inventory beyond what they have booked, to ensure the maximum aid is delivered to India and the many other countries where Save the Children operates."