London, Sep 20 (ANI): British fans who can't make it to South Africa for 2010 football World Cup can catch all England matches on eye-popping digital 3D screens.
Cineworld are planning to roll out LIVE 3D coverage of World Cup matches from next year's tournament in selected cinemas, News Of The World reports.
"For all the fans who can't make it out to South Africa, this will be the next best thing to being there. With the right camera angles it could look as if the players are kicking the ball out into the middle of the audience," an insider says.
The movie chain, which owns 75 UK multiplexes, is experimenting with brand new digital projectors that were installed in its cinemas last January, the report says.
They boast images twice as sharp as a high-definition Blu-ray disc and can broadcast live TV footage in 3D - provided viewers wear the standard-issue bulky 3D glasses, it adds.
The technology needed to make this work fully is still in development but it will be operational by the time tournament begins on June 11 next year.
"How would you rather see England lift the World Cup? In your front room on a poxy little screen at home or with a huge group of like-minded fans at the cinema? It's an exciting advance in how fans will watch sport," a source said.
Cineworld is also planning to follow football World Cup's success with live F1 motor racing and pop concerts. (ANI)