New Delhi, Sept 16 (ANI/Business Wire India): Leading motorcycle lubricant brand and Ducati MotoGP team technical partner Shell Advance has reached an agreement with MotoGP rights holders Dorna Sports S.L, to become title sponsor of the 2009 Shell Advance Malaysian Motorcycle Grand Prix.
The agreement has resulted from an ongoing partnership with Dorna which has already seen a Shell Advance track-side advertising presence at 2009 MotoGP events in Qatar, Italy, Germany and the United States.
Tanmay Jaswal, Global Marketing Manager for Shell Advance said, "We are extremely pleased to announce our title sponsorship of the penultimate round of the 2009 FIM MotoGP World Championship. Shell already enjoys a successful technical partnership with Ducati Corse in MotoGP. The 2009 Shell Advance Malaysian MotoGP provides us with an ideal platform to strengthen our existing MotoGP presence, as we seek to communicate with racing fans and bikers in markets across Asia."
Shell has been involved in MotoGP competition for six seasons, through its technical partnership with Ducati Corse. Shell provides Ducati with cutting edge lubricants and fuels, and continuously transfers learnings from the racetrack to the road-going version of Shell Advance.
The racing version of Shell Advance helped Ducati Corse to its first ever triple World Championship crown in 2007, and is now vital in protecting the Ducati GP9 machines through MotoGP regulations allowing each rider to use only five engines for the final seven races of the 2009 season.
Shell's increased investment in the sport will deliver heightened exposure to its Shell Advance premium lubricant product in the key Asian region.
Donald Anderson, Country Head - Lubricants, Shell India Markets Pvt. Ltd. said, "The Malaysian MotoGP is an exciting annual event for the whole of Asia and one that we are very proud to support. It is going to be a great occasion for Shell Advance here in India, allowing us to bring the exciting MotoGP experience closer to our bikers and racing fans. Our technical support to Ducati Corse in Moto GP gives us invaluable feedback to continually improve our Shell Advance range of motorcycle oils for our customers. Our activities surrounding the Malaysian MotoGP will help us to tell that story."
Dorna Sports S.L. Managing Director Pau Serracanta said, "We are delighted that the leading petroleum company in the world is supporting the MotoGP World Championship as a Grand Prix title sponsor, in addition to the support that they already provide via trackside advertising and their partnership with the official Ducati team. MotoGP has a huge fan base in Malaysia and throughout Asia, so this agreement will give Shell Advance the opportunity to further penetrate this highly important market."
The 2009 Shell Advance Malaysian Motorcycle Grand Prix will take place at the Sepang circuit, close to Kuala Lumpur, from October 23-25. (ANI)