London, Sep.16 (ANI): A Chinese clothing company has angered Iranians by creating a line of jeans bearing the Islamic expression "In the name of God, the compassionate, the merciful".
The marketing ploy backfired because the phrase "Bismillah-ir-Rahman-ir-Rahim" was prominently displayed on the pockets of the jeans' backsides, something likely to be seen as disrespectful by devout Muslims.
The perceived slight, first reported in the Iranian media, prompted a firm response from the police who announced they had seized the garments and arrested three businessmen said to have imported them, The Guardian reports.
"In Islam, Allah is a respected word that you need to have ablutions before saying. Now it is embroidered on the sitting place of these jeans. Worse, they are sold in Tehran, which many would like to call the heart of the Islamic world," a pro-Iranian government body said. (ANI)