Google introduces online news reader 'Fast Flip'

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Washington, Sep 15- Google launched 'Fast Flip', an online news reader featuring stories from the BBC, The New York Times and The Washington Post.

The product, which was launched at TechCrunch50 technology conference, San Francisco claimed to be 'really fast without unnatural delays'.

Fast Flip allows users to browse through news stories from the websites of Google's three dozen partners.

The surfer can switch over from one article to the next using large arrows faster than it takes to load a Web page.

"As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting," said Fast Flip developer Krishna Bharat, a Google engineer.

Magazines such as the Atlantic, BusinessWeek, Cosmopolitan, Elle, Marie Claire, Newsweek and Popular Mechanics, as well as online news sites likeTechCrunch, Salon and Slate would provide content.

Bharat said the Internet company would share advertising revenue from Fast Flip with its media partners.

Readers would be able to browse stories by topic, by publication or by 'most viewed,' 'most popular' or even 'recommended.'

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