London, Aug.24 (ANI): England's Ashes-winning cricketers are now hot commercial properties.
According to John Taylor, chairman of Sports Impact, a leading consultancy, "Brands want to be associated with winners and the whole country will see England's cricketers in that category again now."
When England won the Ashes in 2005, the stars were Andrew Flintoff and Kevin Pietersen. This time the poster boy will be Stuart Broad, 23, the Nottinghamshire all-rounder named Man of the Match yesterday after taking five Australian wickets.
Broad has all the attributes to become a marketing man's dream.
"He is intelligent, articulate and good looking, he can appeal to both males and females and is perfect to attract the elusive 18 to 30 male advertising market," The Times quoted Taylor, as saying.
Broad opted not to take part in the lucrative Indian Premier League tournament, preferring instead to concentrate on the Ashes.
He already has endorsement deals with Waitrose and Maximuscle. A sizeable contract with the IPL will be there for the taking next year, should he choose to accept.
"Stuart is incredibly mature for his age," Mick Newell, the Nottinghamshire director of cricket, said last night.
"He'll enjoy the next few days, but he'll soon be looking forward to playing cricket again. I don't have any concerns about his ability to cope with the attention," Newell added.
After a difficult year trying to find sponsors, the England and Wales Cricket Board has been delighted with npower's decision to extend sponsorship of Test cricket and the search for a Twenty20 and one-day backer will now be far easier. (ANI)