London, Aug 21 (ANI): 'Nyotaimori', a 'female body presentation' that involves the eating of sushi off naked females, and which is a favourite of the Japanese elite, is now being offered to Londoners also.
The dish, which comes at a high cost of 250 pounds per head, is being introduced in London by an enterprising British duo, founder Nigel Carlos and Japanese-raised Nick Hepburn.
And despite the credit crunch-defying price, Carlos said that there was a "need in the market for it".
"There are obviously high end Japanese restaurants out there, however there is no mainstream, or anybody doing it right or authentically in the UK," the Telegraph quoted Carlos as saying.
"We saw an opportunity to bring this kind of traditional dining to London for adventurous London diners," he said.
He admitted the high price tag, which includes champagne on arrival, a 10-course authentic sushi dinner prepared by a genuine Japanese chef, all eaten off the female body, and unlimited alcohol, limited the number of people who could partake in it.
"That basically narrows it down to high net worth individuals, people who are adventurous and want to try something new, people who are following celebrities...also businessmen from abroad wanting to entertain clients," he said.
Carlos said the tradition was getting an "underground" following in the US, with celebrities like Brad Pitt and George Clooney taking part in Nyotaimori experiences.
"People might not want to travel over there, or Japan, so they can have it here for one year now," he explained.
"It's nothing like a strip club or nothing along those lines, it's very smart, very discreet and in the best venues that you can think of (that you can hire out privately), the best drinks, everybody is looked after and it's pure luxury," he said.
To ensure privacy and "exclusivity", the experience is a clandestine one, diners will arrive at various locations around London, from a grand mansion to unoccupied warehouses.
Once there, they join 12-24 other thrill-seekers around a table adorned with the Hadaka (naked) models.
"You've probably never eaten sushi of this quality, let alone presented in this way, and I guarantee you'll be talking about it for many years to come," he said.
He insisted the gloomy economic times have not affected business.
"It doesn't impact the high net worth individuals, if anything some people are getting richer during the recession, property developers, etc," he said.
"You know there will be some people who will always have money and some people who are willing to try new things, so it hasn't actually had any negative impact since we started it," he stated.
And as to the models, who will be taking part in the whole event, there are only two requirements from them - they have to have good skin and be beautiful.
"There are equal opportunities. They don't have to be like catwalk models, as long as the skin is wonderful, and they are basically beautiful girls, that's it," he added.
Flash Sushi offers a limited number of places and only has one dinner sitting per month, until March 2010, when the organisers plan to bring it to a close. (ANI)