By planning to lure the Kerala market with offers like free camera pouches, battery chargers and a 2 GB memory cards during the Onam season, Fujifilm aims at getting closer to achieving the palnned 15 per cent market expansion in three years.
"Kerala is an important market for FUJIFILM. In the recent past, customers in the state have expressed their confidence in our products. Their overwhelming response to our digital camera range has helped us grow our market share. Onam, the biggest festival of the state, marks festivities and shopping. We are very hopeful that out new models, discounts, extra warranty and free accessories coupled with our extended reach through a customer service centre in the state shall influence the buying decision of the customers. The technological superiority and advanced features that our cameras have as an edge over the competition shall anyways add to the colours of the festival this year," Mr Kenichi Tanaka, Managing Director, FUJIFILM India, said.
According to Mr. A. Rajkumar, Country General Manager (DSC), FUJIFILM India, "The festival stands for the homecoming of the legendary king Mahabali in the state. This Onam, we wish to tell our existing as well as prospective customers in Kerala that the 'Mahabali" amidst digital cameras – FUJIFILM - has arrived. Customers in Kerala have always appreciated innovation and embraced new technology quite openly. This has provided us with the impetus to launch our latest products and serve customers better such that they experience and enjoy our technology, that"s being lauded world over."
The company is also introducing two new digital camera models namely FUJIFILM FinePix S1500 and FUJIFILM FinePix F200EXR. The FUJIFILM FinePix S1500 that comes with a price tag of Rs 13499 comes with features like o12x optical zoom, face detection technology, automatic red-eye removal and more.
FUJIFILM FinePix F200EXR is available for Rs18999 is a compact camera that generates high quality images. This 12-MegaPixel camera comes with a powerful Fujinon 5.0x wide angle optical zoom lens and a large 3.0" high-resolution LCD along with advance feature that ensures that the user can capture almost any shot.