London, Aug 14 (ANI): A new world record has been set for the largest custard pie fight, with 253 people gathering to throw 648 pies in a matter of minutes.
The event, in Essex in the UK, saw a Jewish youth group achieve the new record.he pies were filled with 200 litres of custard.
The previous record of 120 people was accomplished in Los Angeles, California in 2008.
Marco Frigatti, vice president of Record Management at Guinness World Records, said the contest had to be carried out under official rules, including measuring the pies, counting them, and having each person in the fight throw at least twice.
"There was such an energy today. Everyone was very engaged and the excitement was rising every second from the moment we started," the Telegraph quoted him as saying.
"I enjoyed this record very much, someone even threw a pie at me," he added.
Steve Weller, activities co-ordinator for the Jewish Lads and Girls Brigade, said he organised the record attempt as an activity for the group's summer camp.
"Somebody challenged me to break a world record and custard pies just came into my head," he said.
"We did have 650 pies to start with, but I think two got eaten," he added. (ANI)